Social customer service: not an option anymore
Social customer service or enabling customers to interact with your customer service department or contact center via social today is a must for most businesses. However, it’s not an isolated holy...
View ArticleHow organizations structure social media teams and how to do better
Nearly a year ago, Christopher Barger, author of ‘The Social Media Strategist‘ visited us for a social business workshop, focusing on the internal social media processes and the social media team. But...
View ArticleSocial business and Big Data: the Business Intelligence goldmine
Every day we create 2.5 quintillion bytes of data. That’s a lot! To put this number and how it has evolved into perspective, just this number know that we have produced more than 90% of all online data...
View ArticleSocial business failure is a choice: speaking a common language
We are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates. In practice,...
View ArticleThis is your brain on social business
Social business—defined as the adoption of social networking tools and protocols across the enterprise to connect employees, customers, suppliers, sales prospects and others in order to make better,...
View ArticleSocial business and monitoring: building meaningful relationships
Social Business is not just about marketing. It’s also about monitoring. Especially during the last six years, companies moved from a “fatalistic attitude” regarding social media (“my competitor is on...
View ArticleSocial business and social media marketing for managers
Social business and the use of social media and technologies for marketing (social media marketing) both still have a long way to go, certainly regarding maturity, integration, processes and ROI....
View ArticleThis is your real social business strategy challenge
Social business and the social enterprise are about so much more than the leverage of social technologies in combination with other third platform technologies such as cloud computing, mobility and big...
View ArticleThe rise, opportunity and challenge of personal knowledge management
Having access to information, content and data at the right time and across the right channels is key in a knowledge economy. This goes both for the information that we need for work purposes and lives...
View ArticleWhy it makes sense to launch a social business pilot project
Social business pilot projects and smaller test cases are great ways to help making purpose and benefits tangible and understandable for those involved. They also result in know-how and lessons that...
View ArticleSocial proof and earning a place in circles of trust
The opinion of others is an important driver in the buying decision of people. It has always been so. Word-of-mouth is still predominantly an offline matter although it’s really foolish to separate the...
View ArticleWhat online influencers want from you
Never before businesses and opinion makers have paid more attention to what is known as online, digital or social “influence”. Identifying influencers has become an obsession for many marketers who aim...
View ArticleConnecting social business and social content
In his latest book, “Your Brand: The Next Media Company”, Michael Brito, among others looks at the social dimension of content and social content strategy. The people at Edelman, where Michael worked...
View ArticleEvolutions in the contact center: live chat, social and beyond
Contact centers are facing numerous challenges as customers become more expecting, display channel-agnostic behavior and use an increasing number of unstructured communication channels and data...
View ArticleLinkfluence raises 18 million euros and acquires Scoop.it
French social data intelligence company Linkfluence has raised 18 million euros and is expanding its operations with the acquisition of content curation pioneer Scoop.it. While Scoop.it probably rings...
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